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Brands and Football - The Perfect Match [Video]

The pulling power of the Premier League has attracted a portfolio of sponsors targeting global markets. With clubs battling for market share in the Far East and in a unique position to benefit from GDPR, there appears to be only one direction for the value of commercial partnerships.

Watch the Squire Patton Boggs video below for more:

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About this Author

Robert Wegenek intellectual Property Lawyer Squire Patton Law Firm London UK

Robert Wegenek, partner in the Intellectual Property & Technology Practice, is an industry figure in the advertising and marketing sector, with particular niche expertise in media buying and media sales, adTech, media measurements and programmatic advertising. He is one of the world’s leading experts in commercial and contractual issues governing the appointment of media agencies and in their aggregated annual deals with media owners. He has been inducted into The Legal 500 Hall of Fame.