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DMCA and monitoring – damned if you do, damned if you don’t?

In this article, we discuss a recent Ninth Circuit decision relating to the summary judgment standard for a Digital Millennium Copyright Act (“DMCA”) affirmative defense. The ins and outs of the DMCA will be among of the topics at the 2017 seminar.

Earlier this month, the Ninth Circuit issued a ruling that will make it more difficult for Internet service providers to rely on the DMCA safe harbor to prevail at the summary judgment stage. In Mavrix Photographs, LLC v. LiveJournal, Inc., Case No. 14-56596 (9th Cir. April 7, 2017), the court overturned the district court’s summary judgment finding for the defendant, ruling that the common law of agency applied and there was a genuine issue of material fact as to whether the moderators at issue in this case were “agents” of the defendant. This finding will make summary judgment harder to achieve for Internet service providers and may make them rethink the roles that moderators play in assessing content on their Web sites.

In Mavrix, a photography company sued LiveJournal for posting 20 of its copyrighted photographs online. Consistent with the existing case law, the court held that to be eligible for the Section 512(c) safe harbor, LiveJournal needed to show that the photographs at issue were posted “at the direction of the user.” But the issue for LiveJournal was that although users submitted Mavrix’s photos, it was LiveJournal that posted the photos after a team of volunteer moderators led by a LiveJournal employee reviewed and approved them. Thus, the court found that there was a genuine issue of material fact as to whether the DMCA safe harbor applied.

The court ruled that the common law of agency applies to the safe harbor defense and that the district court erred in rejecting, as a matter of law, the argument that LiveJournal’s moderators were agents, thereby making LiveJournal liable for their acts. The court held that based on the current evidentiary record, “reasonable jurors could conclude that an agency relationship existed.”

Many defendants will still be able to rely on the DMCA safe harbor despite the Ninth Circuit’s ruling in Mavrix—in fact, it is possible that even LiveJournal could prevail at trial. But this decision could make it more difficult for Internet service providers (particularly in the Ninth Circuit) to prove a DMCA defense when they have moderators involved in the process. Accordingly, while there are sometimes benefits associated with involving moderators in publication decisions, service providers should carefully weigh those benefits against the risks of falling outside the safe harbor.

This is the second in a series of blog articles relating to the topics to be discussed at the 30th Annual Media and the Law Seminar in Kansas City, Missouri on May 45, 2017.

© 2019 Vedder Price

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About this Author

Blaine C. Kimrey, media defense Litigation, Vedder Price Law Firm Chicago Office
Shareholder

Blaine C. Kimrey is a Shareholder in the Litigation practice area in the firm’s Chicago office.

A former journalist at two daily newspapers (the Austin American-Statesman and the Arkansas Democrat-Gazette), Mr. Kimrey is a trial lawyer who has dedicated more than 20 years to working for and defending media entities. Mr. Kimrey’s practice, however, extends well beyond media defense, focusing on a broad range of direct and class action litigation involving topics as diverse as privacy, consumer deception, intellectual property,...

312-609 7865
Bryan Clark Media & Privacy Law  litigation Vedder Price Law Firm Chicago
Associate

Bryan Clark is an Associate at Vedder Price and a member of the Litigation group in the firm’s Chicago office.  He has an extensive media and privacy practice that includes privacy class action defense, mobile-marketing litigation, class action TCPA litigation, copyright litigation, right of publicity litigation, data breach response, FOIA issues, reporter’s privilege issues and prepublication review.

Mr. Clark’s other representative work includes drafting successful dispositive motions in right of publicity and invasion of privacy cases, arguing successful motions to quash on behalf of media entities facing subpoenas, defeating motions for preliminary injunction in intellectual property litigation, and advising advertising and marketing clients on compliance issues. He presents on issues related to digital privacy and data breach before a national audience, such as the ABA Annual Meeting in 2013.

Mr. Clark is a member of the Trial Bar for the Northern District of Illinois and has first-chair trial experience in federal court. As a litigator, Mr. Clark has been involved in a broad range of matters in addition to media and privacy, including topics as diverse as loan enforcement and foreclosure, consumer fraud, environmental, construction, and insurance law. He also has handled a variety of pro bono engagements, including work for nonprofit media entities, representation of an Illinois prisoner with multiple sclerosis, and Section 1983 civil rights litigation

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