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Volume XI, Number 266

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GT Legal Food Talk Episode 8: Testify! Using Endorsements and Testimonials in Advertising [PODCAST]

In this episode of Greenberg Traurig’s Legal Food Talk, host Justin Prochnow breaks down the parameters for legally using endorsements and testimonials in advertising. He discusses the regulation of claims in endorsements and testimonials by the U.S. Food and Drug Administration and the need to vet them to ensure only appropriate claims are made. Justin discusses FTC regulations of endorsements and testimonials and requirements for disclosing material connections. Justin also discusses the use of various types of endorsements, including “Before and After” pictures, customer reviews, and influencer statements on social media.

 

©2021 Greenberg Traurig, LLP. All rights reserved. National Law Review, Volume XI, Number 194
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About this Author

Justin Prochnow, Greenberg Traurig Law Firm, Denver, Healthcare and Litigation Law Attorney
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Justin J. Prochnow assists companies with regulatory, business, and legal needs in the beverage, food, dietary supplement, cosmetic, medical device, and OTC industries. Justin works closely with companies to ensure regulatory compliance with statutes and regulations enforced by the Food and Drug Administration, the Federal Trade Commission and other regulatory agencies. This includes the review of product labels, labeling, advertising, websites and other marketing materials. Justin assists companies with responding to governmental and regulatory actions, including FDA...

303-572-6562
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