November 27, 2021

Volume XI, Number 331

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November 24, 2021

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How to Build Referrals in the Age of Social Media

I’m in beautiful Lake Tahoe today, brought here by an attorney who attended a Rainmaker Retreat in Las Vegas recently, and then invited me to speak to a group of alumni from his alma mater, the Oak Brook College of Law. 

I’m talking today about Building Referrals Through Social Media, a subject every attorney should learn more about since referrals are so highly sought and valued and the proper use of social media makes it easier than ever to gather the referral gold.

Social media networks are not merely places to connect and share with friends anymore, they are now being used more and more as personal search engines. Both Google and Bing have integrated social media into their search results, knowing that whatever you are searching for is likely to be much more meaningful to you if your connections have something to say about it.

Tens of thousands of searches are executed every day on Facebook – the truth is that asking friends and colleagues for a referral has simply moved online. Which is why it is important for lawyers to have a presence on multiple social media platforms, especially the top 2 for referrals: Facebook and LinkedIn.

© The Rainmaker Institute, All Rights Reserved National Law Review, Volume II, Number 274
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About this Author

Stephen Fairley legal marketing expert, law office management
CEO

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.

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