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How To Create Online Content for Different Age Groups to Increase Engagement [INFOGRAPHIC]

When it comes to online content, it’s not your father’s Oldsmobile — meaning that different generations respond to different subjects and platforms. In other words, to drive maximum engagement for your online content, you should be taking your target audience’s tastes into consideration.

The infographic below, created by academic writing service Handmadewritings, aggregates several research studies on generational marketing to provide us with some key insights into what each generation typically consumes online, where they do it, and how to reach them:

Baby Boomers (1946-1964) respond to Facebook ads, blogs, ebooks and other long-form content, and are avid users of email.

Gen-Xers (1965-1980) respond to digital video, Facebook ads, email, Twitter and blogs.

Millennials (1981-1999) respond to most all social media, mobile and SMS marketing, video and user-generated content such as blogs, chat, tweets, etc.

Generation Z (after 2000) responds to quick online hits like quizzes and memes, short videos, and social media.

Consider using this information to tweak your strategies for all your online content — your website, blog, social media posts and PPC ads. Understanding what appeals to the demographic you serve is key to driving engagement with your content.

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About this Author

Stephen Fairley legal marketing expert, law office management

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.