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Influencer Advertising: How Brands Can Successfully Navigate Using Influencers or Dealing With Employees Posting About Work on Social Media (UK) [VIDEO]

Influencer advertising is on the rise. In response to this, regulators have issued a joint guide on advertising laws and rules. Our specialists discuss perspectives on how brands can successfully navigate using influencers and what happens when employees post about work on social media.

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About this Author

Carlton Daniel, intellectual property and technology lawyer, London, Squire Patton Boggs

Carlton Daniel is a partner in our Intellectual Property & Technology team based in our London office. His practice incorporates the full range of specialist advice in the advertising, marketing and media sectors, and he handles both contentious and non-contentious matters. His practice ranges from advising on intellectual property rights (including trade marks, designs, copyright and confidential information) to commercial contracts, licensing, brand endorsement, sponsorship, product placement, privacy, defamation, confidentiality, data compliance and advertising...

+44 20 7655 1026
Matthew Lewis, Squire Patton, Leeds, UK, Trade Union Lawyer, Collective Consultation Attorney

Matthew Lewis is the head of our employment practice based in our Leeds office.

Matthew trained and qualified as a trade union lawyer and has the unusual experience of both claimant and respondent work. Matthew previously worked in our London office, moving to Leeds in 2004.

Matthew is experienced in all areas of employment law, both individual (in respect of claims raised by employees) and collective consultation and union issues. Matthew has a real depth of experience and appreciates the commercial reality in which businesses operate: The Legal 500 UK identifies Matthew for his “commercial minded” advice.

Matthew has appeared on BBC Radio 4’s “Today” programme and Radio 5’s “Wake up to Money” and his articles have appeared in the Yorkshire Business Insider Magazine. He has also conducted webinars and seminars on topics such as: “Managing performance of older employees” and “Can you be fired for Facebook”.