November 30, 2021

Volume XI, Number 334

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November 29, 2021

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Major Shift to Mobile Should Shift How You Market Your Law Firm

Last month, web searches on desktop computers were down by four percent for the first time...ever. And searches on mobile devices were way, way up. In fact, more people search for directions on mobile devices than any other computing device now. 

Are you feeling the shift?

comScore released this graphic last week showing how our society is moving to mobile:

For the top 10 websites on the Internet, mobile now accounts for 35% of their usage. The transition is clearly here.

The NPR On Point program last night interviewed several experts on the shift in platforms, and the consensus seems to be that desktops will remain for work and we’ll do all our other computing on mobile devices – tablets and smartphones. 

Whatever you may think, the evidence is clear that the future is multi-platform and all your law firm marketing efforts need to be optimized for viewing on multiple devices.

© The Rainmaker Institute, All Rights Reserved National Law Review, Volume II, Number 308
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About this Author

Stephen Fairley legal marketing expert, law office management
CEO

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.

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