May 22, 2022

Volume XII, Number 142

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May 20, 2022

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Mistakes to Avoid When Branding/Marketing Your Healthcare Practice [PODCAST]

Roetzel HealthLaw HotSpot® is a podcast and YouTube channel for physicians and health professionals that covers the legal issues and trends that affect the health care industry.

In this episode, host Ericka Adler, Roetzel shareholder and Health Law Practice Group Leader, is joined by attorney David Adler from the Adler Law Group to address some common mistakes healthcare and dental practices make when marketing their brand, including issues that arise when coming up with a new name, tagline or logo.  Ericka and David provide in-depth advice on how to choose a protectable, memorable brand, knowing how to research to ensure your practice name is available and what to do if someone is copying your brand or you receive a cease and desist letter.

To watch the episode on YouTube, click the link below:

Watch Mistakes to Avoid When Branding/Marketing Your Healthcare Practice

 

©2022 Roetzel & AndressNational Law Review, Volume XII, Number 132
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About this Author

Ericka L. Adler Healthcare Attorney Roetzel Chicago
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Ms. Adler concentrates her practice in regulatory and transactional health care law. She represents individual providers, physician groups and other health care entities (i.e. home health care agencies, DME companies, hospices, MRI facilities and surgery centers) in satisfying their day-to-day legal health care needs. Ms. Adler has extensive experience in compliance counselling, structuring and implementing complex joint ventures to comply with state and federal laws and regulations, including Stark, Anti-Kickback Statute, fee-splitting concerns, the corporate practice...

312-582-1602
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