Roetzel HealthLaw HotSpot® is a podcast and YouTube channel for physicians and health professionals that covers the legal issues and trends that affect the health care industry.

In this episode, host Ericka Adler, Roetzel shareholder and Health Law Practice Group Leader, is joined by attorney David Adler from the Adler Law Group to address some common mistakes healthcare and dental practices make when marketing their brand, including issues that arise when coming up with a new name, tagline or logo.  Ericka and David provide in-depth advice on how to choose a protectable, memorable brand, knowing how to research to ensure your practice name is available and what to do if someone is copying your brand or you receive a cease and desist letter.

To watch the episode on YouTube, click the link below:

Watch Mistakes to Avoid When Branding/Marketing Your Healthcare Practice