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Online Grocery Sales Continue to Grow

  • A new Ecommerce Supermarket Scorecard reports that total online grocery sales are growing year-over-year at 25%. The Supermarket Scorecard also suggests that, in general, customer confidence in online shopping is growing.

  • Other highlights from the Supermarket Scorecard include:

    • The average value of customer orders increased over the previous year by more than 5;

    • About 85% of online transactions included produce items;

    • Meat/seafood and deli were found in more than 66% of the transactions;

    • Bakery was found in almost 50% of the transactions; and

    • For companies that offered both options, customers preferred to receive their offers by delivery (74%) over click-and-collect (26%).

  • The study was conducted over a four week period in March of this year and included nearly 200 stores.

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© 2020 Keller and Heckman LLPNational Law Review, Volume VII, Number 243
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About this Author

Keller and Heckman offers global food and drug services to its clients. Our comprehensive and extensive food and drug practice is one of the largest in the world. We promote, protect, and defend products made by the spectrum of industries regulated by the U.S. Food and Drug Administration (FDA), the European Commission and Member States authorities in the European Union (EU) and similar authorities throughout the world. The products we help get to market include foods, pharmaceuticals, medical devices, veterinary products, dietary supplements, and cosmetics. In addition...

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