Online Grocery Sales Continue to Grow
Thursday, August 31, 2017
  • A new Ecommerce Supermarket Scorecard reports that total online grocery sales are growing year-over-year at 25%. The Supermarket Scorecard also suggests that, in general, customer confidence in online shopping is growing.

  • Other highlights from the Supermarket Scorecard include:

    • The average value of customer orders increased over the previous year by more than 5;

    • About 85% of online transactions included produce items;

    • Meat/seafood and deli were found in more than 66% of the transactions;

    • Bakery was found in almost 50% of the transactions; and

    • For companies that offered both options, customers preferred to receive their offers by delivery (74%) over click-and-collect (26%).

  • The study was conducted over a four week period in March of this year and included nearly 200 stores.

 

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