iThis year's Legal Marketing Association Annual conference featured a new pre-conference program: Rise of the Legal Marketing Technologist. The session was architected by co-chairs Rob Kahn[1] and Meredith Williams[2]. The National Law Review interviewed Rob and Meredith regarding the legal marketing technologist session prior to the conference. The program was designed to help legal marketers tackle the big picture issues they face such as artificial intelligence, as well as provide practical advice and tools to help navigate today's ever changing marketing technology landscape. Following the day-long session, Rob and Meredith solicited opinions from the attendees as to whether the session was help and what they'd like to see next year; the response was overwhelmingly positive. Here is a recap of the Twitter commentary for the day:
The Future is Now: Scaling Expertise with Cognitive Computing
Brian Kuhn, Esq., Watson Business Solutions Executive, IBM Corporation
Packed house at the first #martech precon at #LMA17 :) pic.twitter.com/se9AbsRarP
— Rob Kahn (@robkahnca) March 27, 2017
Cognitive systems in law firms can understand, reason, learn and interact. #LMA17 #ai #legaltech pic.twitter.com/2Qe0drVEN0
— Nicole Minnis (@NicoleAngelineC) March 27, 2017
Knowing the individual and organization client gives you a competitive advantage. #LMA17 #ai @LMAintl @IBMWatson https://t.co/ixaJsuuQiD
— National Law Review (@natlawreview) March 27, 2017
Wow. #IBM #Watson: I like how you think. Let me learn to think like you & apply your reasoning elsewhere. #cartridgesOfKnowledge #LMA17 pic.twitter.com/2451DiAV2w
— Klyse Advisory Group (@KlyseAdvisory) March 27, 2017
Was lucky enough to hear Brian Kuhn of IBM Watson talk about cognitive computing at #LMA17. Thought provoking indeed.
— Clint Marcham (@cmarcham1) March 27, 2017
The Ethics of Data-Driven Legal Marketing
Dennis Garcia, Assistant General Counsel, Microsoft
David Elkanich, Partner, Holland & Knight LLP
#LegalTech session #2 Microsoft talking about law firms and the cloud AND legal marketing in the cloud! Excited. #lextrack #LMA17
— LexTrack + LexLists (@LexTrack) March 27, 2017
#legaltech Microsoft says more and more law firms and legal departments moving to the Microsoft cloud. #LMA17
— Marsha Redmon (@marsharedmon) March 27, 2017
There's a high likelihood that a cloud service provider can secure your info better than you can on-premises. #lma17 @denniscgarcia
— National Law Review (@natlawreview) March 27, 2017
Most state #Bar opinions approve #cloudcomputing with reasonable #DueDiligence to protect data. #LMA17 @DennisCGarcia @DavidElkanich pic.twitter.com/2K1a1rPPlz
— Klyse Advisory Group (@KlyseAdvisory) March 27, 2017
Twitter not relevant for lawyers? Atty @DavidElkanich of @Holland_Knight: @LMAintl members should encourage use to build name. #LMA17
— Kevin O'Keefe (@kevinokeefe) March 27, 2017
Marketing Automation: How to Build a Platform that Nurture Prospects and Clients
Jeff Antaya, Chief Marketing Officer, Plante & Moran, PLLC
Kristin Thompson, Senior Communications Manager, West Monroe Partners
Leah Schloss, Director of Marketing, Sullivan & Worcester LLP
Melissa Croteau, Senior Director, Strategy and Marketing Catapult Growth Partners
#legaltech West Monroe Partners did marketing automation using Pardot, Salesforce CRM switching FROM InterAtion/Tikit. #LMA17 #LexTrack
— LexTrack + LexLists (@LexTrack) March 27, 2017
To those at the #MarketingAutomation session at #LMA17 - we use Hubspot and have had fantastic results. pic.twitter.com/C32oGBGrTx
— Olivia Cowenhoven (@OCowenhoven) March 27, 2017
Melissa Croteau says it all on not mattering if blogs are on websites, "It's all just advertising." Less than 20% trust advertising. #LMA17
— Kevin O'Keefe (@kevinokeefe) March 27, 2017
Automation is only as good as the content you have. @Leahschloss #lma17 #contentmarketing #marketingautomationhttps://t.co/2Um5zo71tn
— National Law Review (@natlawreview) March 27, 2017
Internal duplicate data BIG PROBLEM compete with own pages on your #Website @PlanteMoran #LMA17 https://t.co/BP169OWj3N
— Jennifer B. Schaller (@JeniSchaller) March 27, 2017
Design Thinking Workshop
Margaret Hagan, Director, Legal Design Lab, Stanford University
Jose Fernando Torres, Fellow, Legal Design Lab, Stanford University
Design thinking workshop w @margarethagan of @LegalDesignLab #lma17 #legaldesign #design pic.twitter.com/usloMmcGHr
— National Law Review (@natlawreview) March 27, 2017
#lma17 @margarethagan #design #designthinking Prototypes are key. Too many projects fail too late. Love Love Love. #marketingtechnologist
— Klyse Advisory Group (@KlyseAdvisory) March 27, 2017
Learning about applying design thinking to legal marketing problems w @margarethagan of @LegalDesignLab #LMA17 @LMAintl #legalmarketing pic.twitter.com/IxpLFG4K3t
— Nicole Minnis (@NicoleAngelineC) March 27, 2017
Re-architecting Law Firms' Data Sources
Mark Medice, Senior Director, New Initiatives, Intapp
Matt Thompson, Vice President of Product Marketing, Foundation Software Group
Cindy Thurston Bare, Director, Knowledge Management, Orrick, Herrington & Sutcliffe LLP
Glenn LaForce, Executive Vice President and Chief Strategy Officer, Handshake Software
@mmedice @intapp #lma17 How do we define law firm success? Love it. pic.twitter.com/D0PrHK93L7
— Klyse Advisory Group (@KlyseAdvisory) March 27, 2017
Rearchitecting data at the firm is about a client centric system that facilitates the unification of data #DNAofamodernfirm #LMA17 @mmedice pic.twitter.com/ExXw6VqpAr
— Jennifer Roberts (@Jen__Rob) March 27, 2017
@CindyThurston of @Orrick uses data to help achieve the firm's goals. #LMA17 pic.twitter.com/bZc7hQTPx3
— National Law Review (@natlawreview) March 27, 2017
Get it done! AKA Just do it! #LMA17 @CindyThurston @LMAintl https://t.co/owBi1MMrPI
— Jennifer B. Schaller (@JeniSchaller) March 27, 2017
Using/collecting data: Start w a CRM and make it relevant to lawyers. How? Make them money. Save them time. #LMA17 @GlennHandshake #CRM
— Nicole Minnis (@NicoleAngelineC) March 27, 2017
[1]Chief Marketing Officer at Fenwick & West LLP
[2]Chief Knowledge Management Officer of Baker, Donelson, Bearman, Caldwell & Berkowitz, PC
