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Rise of the Legal Marketing Technologist: Twitter Recap for #LMA17

This year's Legal Marketing Association Annual conference featured a new pre-conference program: Rise of the Legal Marketing Technologist. The session was architected by co-chairs Rob Kahn[1] and Meredith Williams[2]. The National Law Review interviewed Rob and Meredith regarding the legal marketing technologist session prior to the conference.  The program was designed to help legal marketers tackle the big picture issues they face such as artificial intelligence, as well as provide practical advice and tools to help navigate today's ever changing marketing technology landscape. Following the day-long session, Rob and Meredith solicited opinions from the attendees as to whether the session was help and what they'd like to see next year; the response was overwhelmingly positive. Here is a recap of the Twitter commentary for the day:

The Future is Now: Scaling Expertise with Cognitive Computing

Brian Kuhn, Esq., Watson Business Solutions Executive, IBM Corporation

 The Ethics of Data-Driven Legal Marketing

Dennis Garcia, Assistant General Counsel, Microsoft
David Elkanich, Partner, Holland & Knight LLP

Marketing Automation: How to Build a Platform that Nurture Prospects and Clients

Jeff Antaya, Chief Marketing Officer, Plante & Moran, PLLC
Kristin Thompson, Senior Communications Manager, West Monroe Partners
Leah Schloss, Director of Marketing, Sullivan & Worcester LLP
Melissa Croteau, Senior Director, Strategy and Marketing Catapult Growth Partners

Design Thinking Workshop

Margaret Hagan, Director, Legal Design Lab, Stanford University
Jose Fernando Torres, Fellow, Legal Design Lab, Stanford University

Re-architecting Law Firms' Data Sources

Mark Medice, Senior Director, New Initiatives, Intapp
Matt Thompson, Vice President of Product Marketing, Foundation Software Group
Cindy Thurston Bare, Director, Knowledge Management, Orrick, Herrington & Sutcliffe LLP
Glenn LaForce, Executive Vice President and Chief Strategy Officer, Handshake Software

[1]Chief Marketing Officer at Fenwick & West LLP

[2]Chief Knowledge Management Officer of Baker, Donelson, Bearman, Caldwell & Berkowitz, PC

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