February 6, 2023

Volume XIII, Number 37


February 06, 2023

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Study Finds When It Comes to Content Marketing, Size Matters

A marketing benchmark study by online marketer HubSpot studied results from more than 7,000 B2B and B2C businesses, analyzing the relationships between inbound marketing activities and the volume of website traffic and leads those activities generated.

Here’s a synopsis of those findings:

Companies with 51-100 pages of website content generated 48% more trafficthan companies with less than 50 pages.

Companies with 101-200 pages generated 2.5 times more leads than companies with less than 50 pages.

Companies that increased their number of landing pages from 10 to 15 saw a 55% increase in leads.

Companies that blog 15+ times per month get 5 times more traffic than companies that don’t blog.

Companies that increased their blogging from 3-5 times per month to 6-8 times per month almost doubled their leads.

B2B companies that blog only 1-2 times per month generate 70% more leads than companies that don’t blog at all.

Companies that increased their total blog articles from 11-20 to 21-50 articles saw a 45% increase in traffic.

Companies with more than 200 articles on their blog have more than 5 times the leads than companies with less than 10 articles.

Companies with 51-100 Twitter followers generate 106% more traffic than those with less than 25 followers.

Companies with more than 1,000 Facebook “likes” saw an average 185% increase in traffic.

These findings remind us that consistency is key when it comes to executing online law firm marketing strategies. In other words, you can’t just launch it and leave it.

© The Rainmaker Institute, All Rights Reserved National Law Review, Volume II, Number 310

About this Author

Stephen Fairley legal marketing expert, law office management

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.