July 2, 2022

Volume XII, Number 183

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Top TED Talks for Attorneys: On Inspiring Action

I’m a big fan of TED Talks. If you’re not familiar, TED is a nonprofit that is devoted solely to sharing ideas — usually in the form of short talks on everything from business to design to science to global issues like climate change — by really interesting, smart people.

Over the next few weeks, I’m going to be sharing what I call the Top TED Talks for Attorneys here on the Rainmaker Blog. These are talks that address specific things attorneys face very day in running a law firm — how to motivate your people, how to be a great leader, meeting sales and marketing challenges, working with technology, and so on.

Today’s TED Talk for Attorneys is about leadership. It is by Simon Sinek, an adjunct of the RAND Corporation who also teaches strategic communications at Columbia University. He is the author of Start with Why: How Great Leaders Inspire Everyone to Take Action and Leaders Eat Last.

Sinek’s premise on leadership is simple but powerful: People don’t buy what you do; they buy why you do it.

Enjoy:

© The Rainmaker Institute, All Rights Reserved National Law Review, Volume V, Number 70
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About this Author

Stephen Fairley legal marketing expert, law office management
CEO

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.

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