October 20, 2021

Volume XI, Number 293

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October 19, 2021

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October 18, 2021

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What Percentage of Do Not Sell Requests Do Retailers Deny Each Year?

The CCPA Regulations require that businesses that buy, receive, sell, or share personal information about more than 10 million Californians disclose metrics within their privacy notices regarding the quantity of data subject requests that they received in the previous calendar year. Among other things, businesses that sell personal information must report on the percentage of Do Not Sell requests that the business denies.1

Based upon a review of the websites of the Fortune 500, retailers denied on average 1.7% of the Do Not Sell requests that they received.2


1 Cal. Code Regs. tit. 11, § 999.317(g) (2021).

2 Review was conducted in August of 2021.

©2021 Greenberg Traurig, LLP. All rights reserved. National Law Review, Volume XI, Number 270
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About this Author

David A. Zetoony Privacy Attorney Greenberg Traurig
Shareholder

David Zetoony, Co-Chair of the firm's U.S. Data, Privacy and Cybersecurity Practice, focuses on helping businesses navigate data privacy and cyber security laws from a practical standpoint. David has helped hundreds of companies establish and maintain ongoing privacy and security programs, and he has defended corporate privacy and security practices in investigations initiated by the Federal Trade Commission, and other data privacy and security regulatory agencies around the world, as well as in class action litigation. 

David receives regular recognitions from clients and peers for...

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