September 16, 2021

Volume XI, Number 259

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September 14, 2021

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When to Post on Social Media for Best Results [INFOGRAPHIC]

Because it’s April Fool’s Day, let me say that it would be foolish to waste the efficacy of your social media posts by not paying attention to readily available data that tells you exactly when it’s prime time for you to post on Facebook, Twitter, LinkedIn and other networks.

Courtesy of Quicksprout, below is a guide on the best days of the week and times to post for each social network. Print it out and give it to the person responsible for your law firm’s social media marketing. If you’ve been measuring your social media marketing as you should but haven’t been strategically posting as this guide suggests, track your posts from here on out to see if you get better results through strategic scheduling.

If you do, great. It didn’t cost you a dime to get better results. If you don’t get a bump in traffic, shares or likes, then go back to what you were doing before if you like. No harm done.

You see, sometimes marketing is like creating a perfect soufflé. You need to test and tweak to get the best rise from your efforts.

Social Media

© The Rainmaker Institute, All Rights Reserved National Law Review, Volume V, Number 92
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About this Author

Stephen Fairley legal marketing expert, law office management
CEO

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.

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