September 27, 2021

Volume XI, Number 270

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September 27, 2021

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White Castle Sliders and Law Firm Tag Lines

One of history’s most-common law firm tag lines is “Committed to Quality” or its general equivalent.  Committed to quality service, committed to quality representation, committed to high-quality legal this or that.

I think we can all agree that if your law firm’s tag line is truly differentiating, it shouldn’t apply equally well to White Castle hamburgers.  Now I’ve been a fan of Sliders since late-night college road trips, but I wouldn’t want my law firm to emulate its marketing.

White Castle,

I’m just suggesting that if your unique and powerfully differentiating marketing theme could be used just as persuasively and credibly by an organization selling greasy 2.5-inch square burgers to the 2:00 am drive-up crowd, perhaps you should take another look at how differentiating it truly is?

Don’t believe me? Why don’t you go ask Wanda? (Or you can ask Karen if Wanda is unavailable.)

Manager, White Castle

© 2021 Fishman MarketingNational Law Review, Volume VII, Number 47
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About this Author

Ross Fishman legal marketing expert  Fishman Marketing
CEO

National Law Review Thought Leader 2018

Of Counsel magazine wrote: “Many people consider Ross to be the nation’s foremost expert on professional services marketing.” He uses powerful brands, websites, and marketing training to help lawyers and law firms dominate their markets and dramatically increase profits.

A former...

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