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White Castle Sliders and Law Firm Tag Lines

One of history’s most-common law firm tag lines is “Committed to Quality” or its general equivalent.  Committed to quality service, committed to quality representation, committed to high-quality legal this or that.

I think we can all agree that if your law firm’s tag line is truly differentiating, it shouldn’t apply equally well to White Castle hamburgers.  Now I’ve been a fan of Sliders since late-night college road trips, but I wouldn’t want my law firm to emulate its marketing.

White Castle,

I’m just suggesting that if your unique and powerfully differentiating marketing theme could be used just as persuasively and credibly by an organization selling greasy 2.5-inch square burgers to the 2:00 am drive-up crowd, perhaps you should take another look at how differentiating it truly is?

Don’t believe me? Why don’t you go ask Wanda? (Or you can ask Karen if Wanda is unavailable.)

Manager, White Castle

© 2017 Fishman Marketing


About this Author

Ross Fishman, CEO, Fishman Marketing

Fishman Marketing develops the legal profession's most-effective brands and websites. Called “one of the leading experts on law firm marketing” by Lawyers Weekly, Ross helps firms dominate their markets and generate revenue. FM has designed 200+ marketing campaigns and taught 10,000 lawyers worldwide how to generate new business.

A former litigator and marketing partner, Ross has written 250 articles and received countless marketing awards, including the Legal Marketing Association’s “Best of Show” grand prize five times. A Fellow of the College of Law Practice Management, Ross was...