December 5, 2021

Volume XI, Number 339

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December 03, 2021

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Why Lawyers Should Love Inbound Marketing

Just when most lawyers got used to traditional marketing – print ads, Yellow Pages listings, billboards, radio and TV ads – along comes a discipline called inbound marketing that turned everything you thought you knew about law firm marketing on its head.

Here at The Rainmaker Institute, inbound marketing is about all we do, and what we have done for years. Traditional marketing may have its uses, but it doesn’t do what we like to do – generate qualified leads. Traditional marketing is all about the push – pushing your message out to a mass market in hopes of finding those needles in a haystack.

Inbound marketing pulls people in who are interested in what you have to offer. It consists of social media marketing, SEO, blogging, e-newsletters, videos, free report offers on landing pages, email marketing and other strategies that attract consumers naturally.  

Inbound marketing allows you to nurture relationships with potential leads all the way along the various stages of the buying cycle. You can automate your messaging early in the cycle for the shoppers, then spend your resources more carefully on interacting with those who are in the later stage of ready-to-buy. 

This infographic from The Whole Brain Group, a Michigan-based inbound marketing agency, explains it simply and succinctly:

  

© The Rainmaker Institute, All Rights Reserved National Law Review, Volume II, Number 313
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About this Author

Stephen Fairley legal marketing expert, law office management
CEO

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.

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