Barry Zlotowicz is a long time attorney with diverse experience in business development and legal marketing. Barry has extensive experience in the legal market selling services, law firm websites, online legal research such as Westlaw.com and Lexis.com and technology-based products to law firms.
Barry found that his favorite part of the practice of law was marketing his practice. As such, he transitioned out of practicing law and now spends all his time marketing for other law firms. Barry founded LawFull, where he and his team work to provide digital and other marketing services to law firms, including:
Networking and lead generation
Recruiting, interviewing and supervising 20 digital marketing contractors
Creating strategic plans to redevelop law firm clients' branding
Developing digital content calendars
Identifying both offline and online opportunities for lead generation
All aspects of client account management
Creative endeavors including website design, content marketing and digital marketing campaign creation and supervision
Managing business and project budgets and timelines
Articles in the National Law Review database by Barry Zlotowicz, Esq.