February 5, 2023

Volume XIII, Number 36

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Barry Zlotowicz, Esq.

Barry Zlotowicz is a long time attorney with diverse experience in business development and legal marketing. Barry has extensive experience in the legal market selling services, law firm websites, online legal research such as Westlaw.com and Lexis.com and technology-based products to law firms.

Barry found that his favorite part of the practice of law was marketing his practice. As such, he transitioned out of practicing law and now spends all his time marketing for other law firms. Barry founded LawFull, where he and his team work to provide digital and other marketing services to law firms, including:

  • Networking and lead generation

  • Recruiting, interviewing and supervising 20 digital marketing contractors

  • Creating strategic plans to redevelop law firm clients' branding

  • Developing digital content calendars

  • Identifying both offline and online opportunities for lead generation

  • All aspects of client account management

  • Creative endeavors including website design, content marketing and digital marketing campaign creation and supervision

  • Managing business and project budgets and timelines

Articles in the National Law Review database by Barry Zlotowicz, Esq.