Mr. Mulcahy is a partner in the Entertainment, Technology and Advertising Practice Group in the Century City and New York offices. He is also co-chair of the firm's Advertising Industry and Sports Industry Teams and a former member of the firm's Executive Committee.
Areas of Practice
As one of the founding members of Sheppard Mullin's Advertising Industry and Sports Industry Teams, Mr. Mulcahy represents several of the major film studios, broadcast and cable television networks, retailers, consumer brands and their agencies in all aspects of sports marketing, entertainment marketing and interactive marketing as well as in innovative branded entertainment and e-commerce initiatives. Mr. Mulcahy helps clients structure their relationships with the various stakeholders and counterparties, and guides clients through the ever-changing legal issues that affect how their advertising, marketing and promotional campaigns are activated across all media.
Articles in the National Law Review database by Benjamin R. Mulcahy