Bobby Sharma is a special adviser to the Sports & Entertainment Group at Foley & Lardner LLP. With nearly 20 years of sports, media, and entertainment industry experience, Bobby provides services to organizations, teams, leagues, and other stakeholders across all professional and amateur sports on a range of subjects, such as league development and governance, team sales and acquisitions, media, sponsorship, licensing, data use and privacy, and technology. His work includes a focus on the rapidly evolving business and legal issues in esports and its broad and complex range of stakeholders, including leagues and teams, game publishers, technology and software developers, investors, media distributors, sponsors, and merchandisers.

Bobby is founding partner of Electronic Sports Group (ESG), a market-leading esports advisory firm which helps investment and business leaders navigate and operate in the burgeoning billion-dollar esports industry. He is also a partner at GACP Sports, a sports-related private equity firm, and the chairman of Blue Devil Holdings, LLC, an international sports, media, and entertainment investment company.

Previously, Bobby served as a senior vice president of the Global Head of Basketball & Strategic Initiatives at IMG and as a vice president and general counsel at the NBA Development League at the National Basketball Association for almost a decade.