Clif Ruch is passionate about the new and exciting challenges that technological advancement presents to each unique business environment. He draws upon a rich history of practicing in-house with a leading technology corporation, and he leverages that experience to provide unique insight to the business impact of software and data use agreements. Clif has extensive experience drafting and negotiating agreements for Software as a Service (SaaS) and Application Service Provider (ASP) software, cloud storage arrangements, data rights and use contracts, and IT security provisions.