August 15, 2022

Volume XII, Number 227


Genevieve E. Charlton

Genevieve's experience includes developing and implementing global trademark filing strategies; counseling clients on brand creation and protection; and litigating intellectual property matters in federal district courts and proceedings before the Trademark Trial and Appeal Board (TTAB). She also advises clients on a variety of domain name matters and has experience preparing and filing Uniform Domain Name Dispute Resolution Policy complaints.

Genevieve has represented a wide range of companies, from startup companies to large corporations, including a major airline transportation company. In addition, she has represented a major private equity firm, managing a trademark portfolio of more than 1,000 marks for operating companies throughout the U.S. and abroad.

Prior to joining Barnes & Thornburg, Genevieve was an associate at a prominent national intellectual property boutique firm in Chicago.

Previously, Genevieve was a trademark intern at Puma North America, where worked closely with the designers and marketing department to advise on trademark, copyright, contract, and licensing matters, including those related to the 2012 London Olympics. Genevieve worked at Nypro, Inc., in the U.S. and Hong Kong, and at the International Centre for Trade and Sustainable Development in Geneva, Switzerland, where she worked with the World Intellectual Property Organization.

She also interned at Neal & McDevitt in the Chicago area and counseled clients on various IP issues, including advising winemakers on trademark and copyright issues uniquely related to the alcohol and beverage industry.

Professional and Community Involvement

Member, The Richard Linn American Inn of Court

Member, International Trademark Association's Young Practitioners Committee


Boston College Law School, J.D., 2013

Michigan State University, B.A., 2010




U.S. Court of Appeals for the Fifth Circuit

U.S. District Court for the District of Colorado

U.S. District Court for the Northern District of Illinois



Intellectual Property

Trade Dress



Articles in the National Law Review database by Genevieve E. Charlton