For 25 years, Gregory Herbert has litigated and counseled clients in the areas of intellectual property law (i.e., copyright, trademark, patent, trade secrets, and right of publicity issues), media/First Amendment law, Internet-related law, entertainment law and complex commercial litigation. Greg has been board certified as a specialist in Intellectual Property Law by the Florida Bar since 2009, a distinction held by less than 1% of Florida attorneys. Greg has broad trial experience, jury and non-jury, in state and federal court, having tried multimillion-dollar cases to verdict as lead trial counsel. Greg also has extensive experience representing for-profit higher education institutions in intellectual property and litigation matters.

Greg was voted by his peers as "Lawyer of the Year" in the Intellectual Property Litigation practice area in the Orlando market for 2014 and in the Patent practice area for 2016, as noted in The Best Lawyers in America annual votes. Prior to joining Greenberg Traurig's Orlando office in 1996, Greg worked with a media and IP litigation boutique law firm in New York. Greg frequently lectures on IP and media law issues, has published several articles on those topics, and has taught Internet law as an Adjunct Professor at Barry University Law School. Several of Greg’s high-profile cases have been prominently featured in national business and legal media publications.