President and CEO of Jaffe PR for the past 30 years plus, Jay M. Jaffe is widely known in the legal industry as an innovator of legal marketing services and a proponent of the critical importance of a law firm’s Public Reputation. He is a driving force in the profession, pushing the creative and technology envelope every step of the way, and encouraging law firms to take advantage of all of today’s Public Reputation tools. “Aggressive, effective law firm public relations is not for the faint of heart,” says Jay. Audiences who have heard him speak in the U.S., Canada, and Europe know his message well: law firms, like the innovative businesses they represent, must be prepared to take bold steps if they want to achieve differentiation of their practices and prosper in today’s highly competitive, global marketplace. Though he never counsels risky steps, he does urge clients to think in ways that are distinctly new to most top professional firms. "You don't survive in this competitive environment by fiddling around the edges."

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