February 26, 2020

Jim Jarrell

Jim has enjoyed a career spanning more than two decades helping professional services firms, nearly half of it spent leading the strategic marketing and business development programs for several law firms. He brings a well-rounded approach earned through experience across the professional services spectrum, not just in legal, but also accounting/financial services, management consulting, and engineering/design-build. In all his work, Jim focuses on achieving goals and never assumes that “the way we’ve always done it” is necessarily the best way.

Stints in leadership roles at two AmLaw 100 firms and management roles at a handful of smaller regional firms and boutiques have helped shape Jim’s national reputation as a leader in the field. As a business development coach, his experience has given him the tenacity and gravitas to work with attorneys at any stage of their careers, from junior associates to the senior-most rainmakers.

At Jaffe, Jim helps clients by building structure and accountability into their BD planning and offers one-on-one or group dynamic coaching programs. He has developed and conducted formal training programs on a variety of topics that are often eligible for CLE credit, including business development planning, cross-selling strategies, personal branding, social media and delivering the perfect elevator pitch. Jim is also a certified “Yellow Belt” by the Legal Lean Institute for legal project management and process improvement.

Jim Helps Law Firm Clients: 

  • Generate new revenue from existing clients, new clients and referral sources

  • Develop marketing plans tailored to the individual or the practice group

  • Conduct meaningful marketing, business development training, and coaching programs

  • Identify and act on internal cross-selling opportunities

  • Maximize new business opportunities through thoughtful and strategic RFPs, pitches and proposals

  • Effectively leverage thought leadership and content to generate new business leads

Articles in the National Law Review database by Jim Jarrell