Michael Hernandez is an attorney in the firm’s IP & Technology Practice Group.  Leveraging 18 years of prior global experience as a software product manager and brand owner at a large, international software company, Mike now provides expert legal counsel to business and product owners on the usage, protection, and enforcement of trademark assets.  He has realized continued success in prosecuting federal and state trademark applications, including successfully overcoming difficult office actions and navigating complex inter partes proceedings before the Trademark Trial and Appeal Board.  Enforcement efforts include: managing notice and take-down campaigns against online marketplaces; drafting cease-and-desist letters; and filing UDRP domain name proceedings.  Mike also has experience litigating federal trademark infringement and dilution claims.

In addition to his trademark practice, Mike also assists clients with a wide range of business and intellectual property transactions, including drafting complex license agreements, privacy policies, and website terms of use.

Prior to joining Pierce Atwood, Mike worked at Telcordia Technologies (formerly Bell Communications Research and now part of Ericsson), where he held high-profile positions in marketing, technical sales, and product management.  Success in translating technical software capabilities into executive business value propositions culminated in a visible management role, where he focused on international business development, customer account management, and contract negotiations.