Petrina Hall McDaniel

Professional Biography

Petrina McDaniel is a commercial litigator and Certified Information Privacy Professional (CIPP/US) whose practice uniquely blends complex litigation and class action defense, regulatory compliance, and privacy risk management. Business-focused and pragmatic, clients laud Petrina as an “extremely energetic and engaged advocate” who provides “legally comprehensive and business-oriented advice.”

Complex Commercial Litigation and Class Action Defense

A member of the firm’s Litigation and Data Privacy & Cybersecurity Practices, Petrina helps domestic and multinational clients navigate the litigation lifecycle across various industries, including retail, insurance, telecommunications, aviation, technology, healthcare and financial services, and has successfully litigated class actions and complex commercial cases in state and federal courts across the country, including appellate courts and administrative and arbitral forums.

Petrina resolves wide-ranging disputes and high-stakes litigation in diverse matters, including class actions, contract disputes, and business torts, with a particular emphasis on consumer protection. In addition to commercial litigation, Petrina represents business interests in both negotiations and litigation with state and local governments, including contract disputes and investigations. She has also first-chaired a trial before the Georgia Office of State Administrative Hearings.

Consumer Protection and Regulatory Compliance

Petrina has built a nationally recognized defense litigation practice under the Telephone Consumer Protection Act (TCPA), and regularly serves as lead counsel in individual and class action litigation across the country. Petrina’s TCPA practice spans over 13 years and clients look to her for subject matter leadership and creativity to ensure compliance under the statute, with an eye towards litigation avoidance. Petrina also defends, counsels, and represents clients relating to a myriad of consumer privacy statutes, including the Computer Fraud and Abuse Act (CFAA), the Fair Credit Reporting Act (FCRA), the Fair Debt Collection Practices Act (FDCPA), the Children’s Online Privacy Protection Act (COPPA), the CAN-SPAM Act, and a patchwork of other federal privacy statutes and their state analogs. In addition to her defense litigation practice, Petrina creates consumer-facing marketing strategies to comply with federal regulations promulgated by the FCC and the FTC, and provides strategic compliance related to state and federal privacy statutes.

Petrina is a frequent author and speaker on the TCPA and consumer privacy trends, and often conducts client trainings on these topics.

Privacy Risk Management

The privacy landscape is constantly shifting, and Petrina believes in staying ahead of the curve in helping clients identify legal and regulatory privacy risks that impact their businesses today and potentially in the future. As a privacy advisor, Petrina works with clients to protect the privacy and security of consumer and corporate information through the development and implementation of data privacy policies, information security programs, and negotiated privacy and security provisions in commercial transactions. In addition, Petrina believes in strategic compliance and preparedness, and regularly counsels clients on data breach and incident response, including executing incident response plans, commencing remediation, and coordinating reporting obligations and regulatory responses.

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