Sheila leads our firm’s consumer protection regulatory practices and brings deep experience to a range of public policy and regulatory matters, including advertising and promotions, connected products, privacy and cybersecurity, and product safety. She counsels international and domestic businesses on compliance questions and processes, represents them in regulatory enforcement matters, and advocates on their behalf before federal and state legislative and regulatory bodies.
Sheila represents clients in enforcement investigations by the Federal Trade Commission (FTC), Consumer Product Safety Commission (CPSC), and state attorneys general, and in advertising proceedings at the National Advertising Division (NAD). She helps clients conduct advertising, privacy, security, and product safety compliance audits, manage data breaches, and develop or refine regulatory compliance procedures. Sheila also provides crisis management legal support to domestic and international businesses and serves as external counsel to several trade associations.
Sheila is a frequent speaker on domestic and international regulatory compliance and public policy issues. Her commentaries and analyses appear frequently in the legal press.
More Legal and Business Bylines From Sheila A. Millar
- FTC Proposes Trade Regulation Rule on Deceptive Reviews - (Posted On Thursday, November 03, 2022)
- CPSC Adopts New Furniture Tip-Over Rule - (Posted On Friday, October 28, 2022)
- FTC Issues Advance Notice of Proposed Rulemaking on Commercial Surveillance and Data Security - (Posted On Wednesday, September 07, 2022)
- FTC Submits COPPA Report to Congress, Extends Comment Deadline for October “Stealth Advertising” Workshop - (Posted On Friday, September 02, 2022)
- CPSC to Hold Workshop on Beta Testing of eFiling Compliance Data for Imported Consumer Products - (Posted On Wednesday, August 31, 2022)
- Two Senate Recycling Bills Pass Unanimously - (Posted On Thursday, August 11, 2022)
- Deadline Set for Comments on Proposed Updates to FTC Endorsement Guides - (Posted On Friday, August 05, 2022)
- FTC Brings Right to Repair Complaints Against Three Companies - (Posted On Thursday, July 28, 2022)
- CPRA Rulemaking Commences with Two Public Hearings in August - (Posted On Thursday, July 21, 2022)
- FTC Seeks Input on Proposed EnergyGuide Labeling Rule Updates - (Posted On Wednesday, July 06, 2022)
Sheila Millar is a partner with Keller Heckman, and she was named a 2019 National Law Review Go-To Thought Leader for her analysis of communications law, cybersecurity, and regulations. Specifically, Millar speaks on her experiences with representing clients on advertising and media matters in FTC enforcement actions, data breach settlements, and online and other advertising campiagn laws, gleaning insights for National Law Review readers as they learn from the missteps of others. Her coverage is insightful and wide-reaching, and her contributions are very much appreciated by National Law Review staff and readers.
The National Law Review Recognizes Keller and Heckman’s Food and Drug Law Practice Group as Go-To Thought Leaders for the firm’s contributions on FDA Regulations and guidelines. Keller and Heckman’s expansive FDA coverage included: proposed rules expanding food traceability and record-keeping requirements, new guidance for animal food additives, a final rule concerning gluten-free food labeling, and approval of a new peanut allergy drug. Addressing the COVID-19 crisis, Keller & Heckman provided news about warnings required by the FDA for Purell and other actions about hand sanitizer and additional Coronavirus prevention and cure claims, the FDA’s and OSHA’s employee health and food safety checklist(s) and COVID-19 best practices for retail and restaurants and COVID-19 Guidance to U.S. food exporters. The firm’s most frequent FDA / Food and Drug Law attorney contributors to the NLR include Azim Chowdhury, Sheila A. Millar, Evangelia Pelonis, Natalie Rainer and LieAnn Van-Tull.