Does anybody read law firm client alerts?
Most law firms send weekly or monthly client alerts to their clients (and sometimes prospects) in order to demonstrate the thought leadership of their lawyers and to provide the latest updates on legal issues.
While client alerts are a common marketing and business development tactic employed by law firms, it is not entirely clear what the impact of client alerts is and how to make client alerts an effective tool in the legal marketer's tool belt.
In this one-hour webinar, our all-star team of legal marketing leaders share best practices on client alerts and how to ensure that they that they are an effective client retention and business development method.
In this one hour webinar you will learn :
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How often should client alerts go out?
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What is the balance between visual and written content?
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How do I make sure my client alerts are responsive and optimized for mobile?
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How do I persuade lawyers to contribute?
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How can I use client alerts to differentiate my firm from other firms?
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How do I use client alerts to cross sell services?
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How should I segment my list? - Practice area? Geography? Persona?
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How do I re-engage contacts?
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What are best practices from other law firms?
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How should I measure the success of my client alerts?
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What is the optimal open rate and click-through rate?
Who should attend:
