July 16, 2020

Volume X, Number 198

Compliance and Branding for the Food and Beverage Industry

Join Jeanne Hamburg, a trademark attorney here at Norris McLaughlin, and Victoria Ho, a consultant in the food and beverage industry with extensive food and beverage CPG compliance experience, as they guide you through key aspects of labeling compliance and branding for your food and beverage products.

The average product recall costs food entrepreneurs an average of $10 million. Moreover, to get your product on shelves and instill confidence in buyers, compliance is essential. Victoria will cover how to develop:

  • FDA/State compliant packaging materials

  • FDA/State compliant label (on-pack messaging)

  • UPC scannable and properly coded for food safety

With the average consumer spending only five seconds looking at your product, a unique brand and design can set you apart and build consumer loyalty and goodwill. Jeanne will cover how to:

  • Protect your food and beverage brands, packaging, designs, promotional materials, and website

  • Clear and register your food and beverage trademarks and product designs

  • Draft contracts to protect your brand, designs, and recipes

Event Location: 
Zoom Meeting ID: 508 263 767