Intellectual Property Webinar Series Part 2: Online Brand Protection and Anti-Counterfeiting Strategies in 2020
2020 has seen many challenges and changes. With the increase in online sales and marketing, 2020 has seen an explosion of knockoff products and brand abuse. We will discuss the trends in the latest schemes used by bad actors and strategies to combat them.
• Latest schemes used by bad actors to capitalize on others’ success
• Obtaining the necessary tools to fight back
• Monitoring and enforcing online
• How to handle repeat bad actors