June 24, 2021

Volume XI, Number 175

International Trademark Portfolio Management Strategy

Trademarks are an essential component of your brand’s business strategy, especially when you’re operating across international borders. A sound international trademark strategy is critical for growth. Unfortunately, the costs for obtaining, protecting and managing international portfolios can be high, and local laws and practices may seem unclear. 
Dinsmore grapples with these strategies on a daily basis for clients of all sizes. Join us as we unpack how to obtain trademark rights in jurisdictions throughout the world, and how to protect and license those international trademark assets in a way that maximizes value without blowing up the budget.