As alcohol products compete in an increasingly competitive marketplace, how do you differentiate as a brand while being mindful of regulatory landmines? The head of our Alcohol Regulatory practice and a former lead attorney at the Federal Trade Commission (FTC), who is now an Antitrust partner, will discuss consumer protection considerations.

We’ll dive into a variety of topics relevant to consumer-facing brands:

• E-commerce, the rise of direct-to-consumer (DTC) shipping and navigating the web of state consumer protection laws

• Priorities at the FTC and Alcohol and Tobacco Tax and Trade Bureau (TTB) and how to steer clear of inquiry

• Advertising, claim substantiation, competitor claims, sweepstakes and promotion

• Product labelling issues and avoiding red flags

• Social media compliance and negotiating influencer agreements