July 24, 2021

Volume XI, Number 205

Relationship Building: Use of Brand in Teaching, Research and Clinical Care Arrangements

Polsinelli’s Academic Medical Centers team invites you to join us for Relationship Building: Use of Brand in Teaching, Research and Clinical Arrangements. 

Health care providers invest heavily in developing a brand that signals quality care and superior capabilities. Join us as we review the value of brand within varied arrangements in the health care space, and discuss how brand can be used as a strategy to build relationships. 

*CLE credit pending. 

Agenda: 
 

  • Brand strategies in the health care industry

  • Legal framework and common deal points 

  • Brand valuation 101: overview of methodology and challenges

  • Protecting the brand from dilution through supportive written arrangements

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