Learn why most search and social campaigns fail and discover strategies that actually work. Authority marketing that positions you and your team as experts is THE secret sauce to online success. Come to our 5 hour event and leave with the skills to build your authority in your field.

Agenda (10:30am to 3:30pm)

10:30 - 11:15 – Angela Chase (Sr. Agency Development, Google) – Paid Search, Display, and Video (Live Webcast)

11:15 - 12:00 – John McDougall – Authority Marketing Roadmap

12:00 - 1:00 – Complimentary Lunch

1:00 - 1:45 – John Maher – Podcasting and Video Optimization

1:45 - 2:10 – John McDougall – How to Make Your Website a Lead Magnet

2:10 - 2:30 – Google Analytics and Tracking Authority Metrics

2:30 - 3:30 – Optional Website Reviews

Our team will stay until all websites have been reviewed for those who wish to stay longer.

Recent dramatic changes to Google’s Penguin Algorithm will also be discussed.