September 16, 2019

Social Media and #Influencer Issues in the Fashion, Apparel & Beauty Industry

Businesses are spending billions of advertising dollars a year to reach the followers of “social media influencers.”

The informal nature of social media, however, makes it easy to overlook the legal implications of utilizing such influencer marketing. 

Join Jessica Cardon, experienced Deputy General Counsel with Quality King Distributors/Perfumania Holdings(a specialty retailer and distributor of fragrances and beauty products), and Laura Ganoza and Katherine Califa from Foley’s Fashion, Apparel & Beauty team as they discuss legal best practices for brand owners, including:
 

Guidelines for Marketing Department Training
 
Tips for Vetting Influencers
 
Overview of Applicable Federal Trade Commission (FTC) Endorsement Guidelines
 
Key Terms for Agreements with Influencers
 
Interacting with Third-Party Content on Social Media
Event Location: 

Upcoming Legal Education Events

Wednesday, September 18, 2019
Tuesday, September 24, 2019
Thursday, September 26, 2019
Thursday, October 17, 2019
Wednesday, October 23, 2019
Wednesday, November 6, 2019
Wednesday, November 13, 2019
Wednesday, December 11, 2019