California AG Announces $93 Million Settlement of Allegations against Google Regarding Location Privacy Practices

On September 14, 2023, California Attorney General Rob Bonta announced a $93 million settlement with Google, LLC (“Google”) resolving alleged violations of California’s false advertising law and unfair competition law.

In the complaint, AG Bonta alleged that Google deceived users regarding how it collected, stored, and used users’ precise geolocation information. For example, AG Bonta alleged that Google made misleading statements regarding:

Regarding Google’s use of precise geolocation information, AG Bonta stated, “Google generates the majority of its revenue from advertising, and location-based advertising (or geotargeted advertising) is a critical feature of Google’s advertising platform because advertisers want the ability to market to users based on their geographical locations. Google also uses their location information to build behavioral profiles of users to help determine which ads to serve users.”

Under the settlement, Google must:

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National Law Review, Volumess XIII, Number 268