Business of Law

Marketing of legal services can be a challenging endeavor.  With the major changes impacting the industry, and a greater emphasis placed on legal operations and efficiency in delivery of services, law firm marketing departments are under immense pressure to deliver innovation and results.  Law firms are slow to change and embrace concepts other professional services have integrated into their processes and procedures. The National Law Review covers the latest trends, stories, and news, as it relates to the area of legal marketing—both for solo practitioners and for individuals working in large law firm marketing and business development departments.

Visitors will always find timely, regularly updated information from legal professionals in the industry. Legal marketing topics, use of social media campaigns to increase site traffic, law firm development, email marketing, best practices for companies to engage in, and legal repercussions when certain laws/standards are not met by organizations, are discussed by legal marketing experts who write for the National Law Review.  In this rapidly evolving industry, there is a fresh take and new ideas, as well as summaries of the best research available. Written with the specific requirements and constraints of the legal industry in mind, the experts on legal marketing provide insight into trends in the industry, as well as analysis of best practices for attorneys and legal marketers.

Solo-practitioners will find the legal marketing advice from the National Law Review to be invaluable for building their practice, with advice on how to maximize your legal website for SEO, how to make online reviews work for you, and how to make your website accessible to everyone.  Along with practical advice on day-to-day processes like lead conversion and social media, there is also big picture analysis, like the benefits of building a niche law practice.

Featuring articles from legal marketing experts across the industry, the National Law Review is an invaluable resource for both solo-practitioners and legal marketers working in-house.

National Law Review Legal Marketing TwitterFor hourly updates on the latest news about the business of law, legal marketing, law office management, and more, be sure to follow our Legal Marketing and Business of Law X (formerly Twitter) feed, and sign up for complimentary e-news bulletins.

Recent Business of Law and Legal Marketing News

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Dec
1
2014
Law Firm Liability for Attorney and Employee Ethics: Will Changes Be Necessary? Sherin and Lodgen LLP
Nov
27
2014
7 Bad Behaviors That Are Sending Clients to Your Competition The Rainmaker Institute
Nov
26
2014
How to Determine Your Budget for Legal Marketing The Rainmaker Institute
Nov
24
2014
The 3 Habits of Law Firm Marketing Masters The Rainmaker Institute
Nov
22
2014
Use the 5 “Ps” to Build an Unbeatable Law Firm Marketing Program The Rainmaker Institute
Nov
22
2014
Government Investigations in China: How to Navigate a Complex Network McDermott Will & Emery
Nov
20
2014
Give Those Most Likely to Leave Your Law Firm a Reason to Stay The Rainmaker Institute
Nov
20
2014
3 Things You Need To Know About Penguin 3.0 Consultwebs.com, Inc.
Nov
20
2014
Disclosure Effectiveness: ABA Business Law Section Committees Suggest Financial Reporting Revisions Morgan, Lewis & Bockius LLP
Nov
20
2014
One BigLaw Firm Abandons the Billable Hour The Rainmaker Institute
Nov
19
2014
Marketing an International Law Firm Network Fishman Marketing, Inc.
Nov
18
2014
How to Use Local Search for Leads The Rainmaker Institute
Nov
18
2014
The Internet of Things (Part 1): A Brief Introduction for Lawyers Morgan, Lewis & Bockius LLP
Nov
17
2014
Lead Management: 3 Steps to Slash Your No-Show Rates The Rainmaker Institute
Nov
13
2014
Texas Federal Court Clarifies Broad Scope of Professional Liability Policies for Lawyers Proskauer Rose LLP
Nov
13
2014
Being a Rainmaker: Acquired Skill or Inherited Trait? The Rainmaker Institute
Nov
11
2014
How to Build a Strong Relationship with Your Clients [INFOGRAPHIC] The Rainmaker Institute
Nov
7
2014
Use These Tips for More & Better Referrals and Testimonials The Rainmaker Institute
Nov
6
2014
How to Deal with Prospects That Shop You on Price The Rainmaker Institute
Nov
5
2014
How to Build a Lead Generation Machine Online with Content Marketing (Part 2 of 2) The Rainmaker Institute
Nov
4
2014
How to Build a Lead Generation Machine Online with Content Marketing (Part 1 of 2) The Rainmaker Institute
Nov
4
2014
3 Email Tactics Law Firms Can Use to Find Qualified Leads The Rainmaker Institute
Nov
2
2014
Your Chief Marketing Officer (CMO) is Stupid. So Hire Us. Fishman Marketing, Inc.
Oct
31
2014
Less Can Mean More When You Niche Your Law Firm Practice The Rainmaker Institute
Oct
30
2014
How to Measure Your Email Marketing Performance The Rainmaker Institute
Oct
29
2014
Email Marketing Stats You Shouldn't Ignore The Rainmaker Institute
Oct
28
2014
How to Hire Superstars & Let Them Take Your Firm to the Next Level The Rainmaker Institute
Oct
28
2014
How Do I Pick The Right Web Design Company For My Firm? Consultwebs.com, Inc.
 

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