Business of Law

Marketing of legal services can be a challenging endeavor.  With the major changes impacting the industry, and a greater emphasis placed on legal operations and efficiency in delivery of services, law firm marketing departments are under immense pressure to deliver innovation and results.  Law firms are slow to change and embrace concepts other professional services have integrated into their processes and procedures. The National Law Review covers the latest trends, stories, and news, as it relates to the area of legal marketing—both for solo practitioners and for individuals working in large law firm marketing and business development departments.

Visitors will always find timely, regularly updated information from legal professionals in the industry. Legal marketing topics, use of social media campaigns to increase site traffic, law firm development, email marketing, best practices for companies to engage in, and legal repercussions when certain laws/standards are not met by organizations, are discussed by legal marketing experts who write for the National Law Review.  In this rapidly evolving industry, there is a fresh take and new ideas, as well as summaries of the best research available. Written with the specific requirements and constraints of the legal industry in mind, the experts on legal marketing provide insight into trends in the industry, as well as analysis of best practices for attorneys and legal marketers.

Solo-practitioners will find the legal marketing advice from the National Law Review to be invaluable for building their practice, with advice on how to maximize your legal website for SEO, how to make online reviews work for you, and how to make your website accessible to everyone.  Along with practical advice on day-to-day processes like lead conversion and social media, there is also big picture analysis, like the benefits of building a niche law practice.

Featuring articles from legal marketing experts across the industry, the National Law Review is an invaluable resource for both solo-practitioners and legal marketers working in-house.

National Law Review Legal Marketing TwitterFor hourly updates on the latest news about the business of law, legal marketing, law office management, and more, be sure to follow our Legal Marketing and Business of Law X (formerly Twitter) feed, and sign up for complimentary e-news bulletins.

Recent Business of Law and Legal Marketing News

Title
Custom text Organization
Aug
7
2014
Report Says Russian Hackers Stole 1.2 Billion Usernames and Passwords, But Don’t Let “Breach Fatigue” Take Hold Jackson Lewis P.C.
Aug
6
2014
Should Virtual Assistants Become a Reality at Your Law Firm? The Rainmaker Institute
Aug
6
2014
Lessons From The Yellow Pages: What NOT To Do In Your Ads Great Legal Marketing, Inc.
Aug
6
2014
Should We Offer Marketing Training to our Summer Associates? Fishman Marketing, Inc.
Aug
5
2014
Is It Time to Sacrifice a Few Sacred Cows to Grow Your Practice? The Rainmaker Institute
Aug
5
2014
Difficult Situation Know-How: What To Do If an Employee Seems Suicidal Steptoe & Johnson PLLC
Aug
4
2014
8 Reasons You Don't Have a Marketing Plan for Your Law Firm The Rainmaker Institute
Aug
4
2014
Are You Creating a Marketing Monopoly—Or Paying Rent on Someone Else’s Boardwalk? Consultwebs.com, Inc.
Aug
1
2014
Why LegalZoom Doesn't Have to Mean Legal Doom for Solos and Small Firms The Rainmaker Institute
Jul
31
2014
How to Get Amazing Attention for Your Firm on Social Media The Rainmaker Institute
Jul
30
2014
3 Ways to Build Client Loyalty and Referrals The Rainmaker Institute
Jul
29
2014
5 Copywriting Techniques That Will Grow Your Email List The Rainmaker Institute
Jul
29
2014
All You Can E-A-T as Google Focuses on Expertise, Authority and Trust Consultwebs.com, Inc.
Jul
25
2014
Tips on Creating Press Releases Reporters Will Use The Rainmaker Institute
Jul
25
2014
Tips and Tricks for Keyword Research Consultwebs.com, Inc.
Jul
25
2014
On Social Media, Listening is the New Lead Generation The Rainmaker Institute
Jul
24
2014
LegalZoom or IllegalZoom? in North Carolina Womble Bond Dickinson (US) LLP
Jul
23
2014
Writing Guidelines to Help Improve Your Search Ranking [INFOGRAPHIC] The Rainmaker Institute
Jul
18
2014
Some Things Bear Repeating: 12 Ways to Improve Your Intake Process The Rainmaker Institute
Jul
17
2014
Do You Have the Right People in Place for Client Intake? The Rainmaker Institute
Jul
16
2014
6 Steps to Create a Social Media Marketing Plan for Your Law Firm The Rainmaker Institute
Jul
15
2014
Law Firm Shows the Power of the Positive Review The Rainmaker Institute
Jul
15
2014
Less Than Glowing Online Reviews of Your Law Firm–And How to Respond Consultwebs.com, Inc.
Jul
15
2014
EEOC Issues Controversial Pregnancy Discrimination Guidance Jackson Lewis P.C.
Jul
15
2014
Defense or Offense? Best Response Strategies for Negative Online Reviews The Rainmaker Institute
Jul
12
2014
How to Increase Your Engagement on Facebook [INFOGRAPHIC] The Rainmaker Institute
Jul
11
2014
How to Improve Your Email Marketing List The Rainmaker Institute
Jul
10
2014
Serve Up a Strategic Marketing Approach KLA Marketing Associates
 

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