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Business of Law, Legal Marketing and Law Office Management News

Marketing of legal services can be a challenging endeavor.  With the major changes impacting the industry, and a greater emphasis placed on legal operations and efficiency in delivery of services, law firm marketing departments are under immense pressure to deliver innovation and results.  Law firms are slow to change and embrace concepts other professional services have integrated into their processes and procedures. The National Law Review covers the latest trends, stories, and news, as it relates to the area of legal marketing—both for solo practitioners and for individuals working in large law firm marketing and business development departments.

Visitors will always find timely, and regularly updated information from legal professionals in the industry. Legal marketing topics, use of social media campaigns to increase site traffic, law firm development, email marketing, best practices for companies to engage in, and legal repercussions when certain laws/standards are not met by organizations, are discussed by legal marketing experts who write for the National Law Review.  In this rapidly evolving industry, there is a fresh take and new ideas, as well as summaries of the best research available. Written with the specific requirements and constraints of the legal industry in mind, the experts on legal marketing provide insight into trends in the industry, as well as analysis of best practices for attorneys and legal marketers.

Solo-practitioners will find the legal marketing advice from the National Law Review to be invaluable for building their practice, with advice on how to maximize your legal website for SEO, how to make online reviews work for you, and how to make your website accessible to everyone.  Along with practical advice on day-to day processes like lead conversion and social media, there is also big picture analysis, like the benefits of building a niche law practice.

Featuring articles from legal marketing experts across the industry, the National Law Review is an invaluable resource for both solo-practitioners and legal marketers working in-house.

Date Title Organization
22
May
Four Simple Ideas for Designing an Effective Website Moiré Marketing Partners
20
May
Federal District Court Strikes Down Texas Criminal Restrictions on Professional Solicitations-Ambulance Chasing is (Sort of) OK Again in TX Hinshaw & Culbertson LLP
19
May
Marketers & Recruiters, A Recipe for Success Moiré Marketing Partners
19
May
How to Avoid Over Processing Clients and Prospects Moiré Marketing Partners
19
May
Marketing Your Benefits Not Your Bling Moiré Marketing Partners
17
May
Trio of Recent Decisions Address Lawyer Mobility and Further Erode State-Based Jurisdictional Barriers Hinshaw & Culbertson LLP
11
May
What is Public Relations Worth to a Law Firm? TC Public Relations
11
May
Tips for Getting Your Website Right - from a Public Relations Perspective TC Public Relations
11
May
Building an Expert Reputation - the Power of the Pen / Keyboard TC Public Relations
11
May
Reputation Management during a Reputation Crisis TC Public Relations
5
May
X-Ray Vision and the Law Firm Hellerman Baretz Communications LLC
4
May
Communication Is the Key to Avoiding e-Discovery Pitfalls Schiff Hardin LLP
3
May
Alternative Fee Arrangements: Risk Sharing Requires A Strong Partnership Dinsmore & Shohl LLP
29
Apr
Equipping Our Lawyers: An Equal Opportunity Call to Action American Law Institute-American Bar Association
27
Apr
Building Powerful Networks: Connecting Internally to Network Externally Part I LawScope Coaching, LLC
22
Apr
Informational Interviews: PART I: What? When? How? Why? And Part II: Why Would Anyone Bother? LawScope Coaching, LLC
8
Apr
The Importance of Website Analytics for Law Firm Business Development Purposes Hunton Andrews Kurth
27
Mar
Deposition Preparation: The Key to a Successful Case Johnson & Bell Ltd.
17
Mar
The Need for Lawyers to Learn the Ground Rules of Talking to Reporters McDermott Will & Emery
19
Feb
The Dreaded Phone Call... McDermott Will & Emery

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