Business of Law

Marketing of legal services can be a challenging endeavor.  With the major changes impacting the industry, and a greater emphasis placed on legal operations and efficiency in delivery of services, law firm marketing departments are under immense pressure to deliver innovation and results.  Law firms are slow to change and embrace concepts other professional services have integrated into their processes and procedures. The National Law Review covers the latest trends, stories, and news, as it relates to the area of legal marketing—both for solo practitioners and for individuals working in large law firm marketing and business development departments.

Visitors will always find timely, regularly updated information from legal professionals in the industry. Legal marketing topics, use of social media campaigns to increase site traffic, law firm development, email marketing, best practices for companies to engage in, and legal repercussions when certain laws/standards are not met by organizations, are discussed by legal marketing experts who write for the National Law Review.  In this rapidly evolving industry, there is a fresh take and new ideas, as well as summaries of the best research available. Written with the specific requirements and constraints of the legal industry in mind, the experts on legal marketing provide insight into trends in the industry, as well as analysis of best practices for attorneys and legal marketers.

Solo-practitioners will find the legal marketing advice from the National Law Review to be invaluable for building their practice, with advice on how to maximize your legal website for SEO, how to make online reviews work for you, and how to make your website accessible to everyone.  Along with practical advice on day-to-day processes like lead conversion and social media, there is also big picture analysis, like the benefits of building a niche law practice.

Featuring articles from legal marketing experts across the industry, the National Law Review is an invaluable resource for both solo-practitioners and legal marketers working in-house.

National Law Review Legal Marketing TwitterFor hourly updates on the latest news about the business of law, legal marketing, law office management, and more, be sure to follow our Legal Marketing and Business of Law X (formerly Twitter) feed, and sign up for complimentary e-news bulletins.

Recent Business of Law and Legal Marketing News

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Mar
13
2014
Happy 25th Anniversary to the Internet! The Rainmaker Institute
Mar
11
2014
Take Timing Into Consideration With Your Email Marketing The Rainmaker Institute
Mar
11
2014
Are All Law Firms the Same? Are All Web Marketing Vendors the Same? Consultwebs.com, Inc.
Mar
10
2014
How to Write Blog Posts People Actually Want to Read [INFOGRAPHIC] The Rainmaker Institute
Mar
8
2014
Gender Diversity Found Lacking in Latest Am Law 200 Partnership Class The Rainmaker Institute
Mar
8
2014
Strong Trends Energize Law Firm Market Research Strategic Writing And Ghostwriting
Mar
6
2014
3 Steps to Getting Your Content Noticed Online The Rainmaker Institute
Mar
5
2014
How to Start a Successful Marketing Strategy Great Legal Marketing, Inc.
Mar
5
2014
What Clients Are Really Judging You On - And What You Can Do to Shine The Rainmaker Institute
Mar
3
2014
How Female Attorneys Can Take a Leadership Role in Their Law Firms The Rainmaker Institute
Mar
3
2014
The Brave New World of Legal Services [INFOGRAPHIC] The Rainmaker Institute
Mar
2
2014
5 Reasons Why You Need to Hire a Professional Writer The Rainmaker Institute
Mar
2
2014
4 Ways to Throw Away Your Money with Pay Per Click - Google Adwords Consultwebs.com, Inc.
Mar
1
2014
New Social Network for Attorneys Now Online The Rainmaker Institute
Mar
1
2014
Bad Precedent: Lawyer Censured for Buying Google Keywords for Other Lawyers and Law Firms Fishman Marketing, Inc.
Feb
28
2014
The Most Interesting Trends from Marketing Partner Forum 2014 Knapp Marketing
Feb
26
2014
Navigating Potholes in the Road to Success Dickinson Wright PLLC
Feb
26
2014
James Patterson on Marketing - “Hit them with a cream pie, then say something smart.” Fishman Marketing, Inc.
Feb
26
2014
Are Martindale-Hubbell and Lawyers.com Dead? Why Every Martindale Client Should Care The Rainmaker Institute
Feb
25
2014
3 Ways to Improve Your Website Right Now The Rainmaker Institute
Feb
24
2014
Lawyer Reboot: Starting Over at a New Firm Sherin and Lodgen LLP
Feb
24
2014
The Decline of BigLaw: Good News for Smaller Firms? - Video The Rainmaker Institute
Feb
24
2014
Ten Carat Engagement Letters - Lawyer Client Engagement Letters Massachusetts Sherin and Lodgen LLP
Feb
24
2014
The Difference A Follow-Up Makes Great Legal Marketing, Inc.
Feb
23
2014
Three Tricks That Make Negotiations Work Gilbert LLP
Feb
23
2014
Creating Content for Visitors AND Hummingbird Consultwebs.com, Inc.
Feb
23
2014
To Err is Human . . . But May Not Always Cause Harm - Proving Causation in Legal Malpractice Sherin and Lodgen LLP
Feb
23
2014
10 Steps to Leverage LinkedIn for Your Law Firm The Rainmaker Institute
 

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