Business of Law

Marketing of legal services can be a challenging endeavor.  With the major changes impacting the industry, and a greater emphasis placed on legal operations and efficiency in delivery of services, law firm marketing departments are under immense pressure to deliver innovation and results.  Law firms are slow to change and embrace concepts other professional services have integrated into their processes and procedures. The National Law Review covers the latest trends, stories, and news, as it relates to the area of legal marketing—both for solo practitioners and for individuals working in large law firm marketing and business development departments.

Visitors will always find timely, regularly updated information from legal professionals in the industry. Legal marketing topics, use of social media campaigns to increase site traffic, law firm development, email marketing, best practices for companies to engage in, and legal repercussions when certain laws/standards are not met by organizations, are discussed by legal marketing experts who write for the National Law Review.  In this rapidly evolving industry, there is a fresh take and new ideas, as well as summaries of the best research available. Written with the specific requirements and constraints of the legal industry in mind, the experts on legal marketing provide insight into trends in the industry, as well as analysis of best practices for attorneys and legal marketers.

Solo-practitioners will find the legal marketing advice from the National Law Review to be invaluable for building their practice, with advice on how to maximize your legal website for SEO, how to make online reviews work for you, and how to make your website accessible to everyone.  Along with practical advice on day-to-day processes like lead conversion and social media, there is also big picture analysis, like the benefits of building a niche law practice.

Featuring articles from legal marketing experts across the industry, the National Law Review is an invaluable resource for both solo-practitioners and legal marketers working in-house.

National Law Review Legal Marketing TwitterFor hourly updates on the latest news about the business of law, legal marketing, law office management, and more, be sure to follow our Legal Marketing and Business of Law X (formerly Twitter) feed, and sign up for complimentary e-news bulletins.

Recent Business of Law and Legal Marketing News

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Aug
28
2023
How Lawyers Can Build a Strong Personal Brand Today Stefanie Marrone Consulting
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Empowering Every Employee: Building a Business Development Culture at Your Law Firm Stefanie Marrone Consulting
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Unlocking Authentic Content Creation on LinkedIn: The Power of The Every Day Stefanie Marrone Consulting
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How to Better Harness Your CRM System for Business Development Efforts CLIENTSFirst Consulting
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Why Law Firms Should Invest in Outside LinkedIn Training for Their Attorneys and Staff Stefanie Marrone Consulting
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A Strategic Approach to Deciding With Whom to Engage on LinkedIn Stefanie Marrone Consulting
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25
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The Road from Content Paralysis to Publication: Success Tips for Lawyers Stefanie Marrone Consulting
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10 Top Reasons Your Law Firm Needs a CRM CLIENTSFirst Consulting
Aug
25
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Effective eMarketing – Processes & Procedures for Efficient Email Campaigns CLIENTSFirst Consulting
Aug
24
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Enhancing Law Firm Data Security Bill4Time
Aug
23
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13 Effective Ways Lawyers Can Build a Stronger Referral Network Stefanie Marrone Consulting
Aug
23
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The Hidden Challenge of Tracking Digital Interactions and How Law Firms Can Navigate the Impact of Dark Social Stefanie Marrone Consulting
Aug
23
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The Power and Importance of Cultivating a Firm-Wide Business Development Culture at Your Law Firm Stefanie Marrone Consulting
Aug
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A Law Firm Guide to Business Spend Management PracticePanther
Aug
22
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Understanding the Content Preferences of General Counsel: A Guide for Law Firms Stefanie Marrone Consulting
Aug
22
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The Beginner’s Guide to Trust Accounting Bill4Time
Aug
22
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A Guide to Billing Software for Solo Practitioners Bill4Time
Aug
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Massachusetts Court Allows Dueling Expert Testimony on Differing Theories of the Timing for the Valuation of Legal Malpractice Damages Goulston & Storrs
Aug
22
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Building a Business Development Culture: Engaging Everyone in Growth Stefanie Marrone Consulting
Aug
21
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The Power of Company Hashtags on LinkedIn: Why Every Brand Needs One Stefanie Marrone Consulting
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Why Keeping LinkedIn’s ‘People Also Viewed’ On May Be Sending Traffic to Your Competitors Stefanie Marrone Consulting
Aug
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Earning the Recognition You Deserve: Effective Visibility Tactics for Lawyers and Legal Professionals Stefanie Marrone Consulting
Aug
18
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Two Sides of a Different Coin: Separating Businesses and Subsidiaries for Liability Protection Proskauer Rose LLP
Aug
18
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How to Strengthen Your Referrals: Proven Strategies for Lawyers Stefanie Marrone Consulting
Aug
17
2023
Insurer Denies Coverage Under Professional Liability Policy for Lawyer’s Email Compromise Robinson & Cole LLP
Aug
17
2023
Maximizing Reach, Minimizing Cost: The Outsourced Marketing Solution for Law Firms Stefanie Marrone Consulting
Aug
17
2023
The Importance of Understanding the WHY Behind Your Law Firm Marketing Stefanie Marrone Consulting
Aug
17
2023
Podcast Episode 106: Chris Truong, Summer Associate Foley & Lardner LLP
 

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