On May 1, 2023, Governor Holcomb signed Senate Bill 5, Indiana’s comprehensive privacy statute (The Act). the Act will become operative on January 1, 2026, and make Indiana the seventh state, after California, Colorado, Connecticut, Iowa, Utah, and Virginia to enact a comprehensive consumer privacy statute.

Indiana beat Montana and Tennessee which both have consumer privacy statutes pending signature by their governors.

The Act applies to persons that conduct business in Indiana or produce products or services that are targeted to residents of the state and that, during a calendar year:

• Control or process the personal data of at least 100,000 consumers who are residents of the state, or
• Control or process personal data of at least 25,000 consumers who are residents of the state and derive more than 50% of gross revenue from the sale of personal data.

Like other states’ comprehensive consumer privacy laws, the statute provides consumers with the right to access personal data being processed, to delete personal data, and to opt out of the sale of their personal data.