Talia Schwartz is the Director of Business Development with Good2bSocial, and she is a 2019 National Law Review Go-To Thought Leader for her content on how law firms can use web data and analytics to track the ROI of social media initiatives. Her advice and analysis assists legal marketers and firm leadership alike in understanding how to track their campaigns and marketing tactics toward palpable ROI, as well as how to better analyze their past efforts for continued long term success.