New research prepared for LexisNexis by The Research Intelligence Group shows that 76 percent of adult consumers looking for a lawyer used online resources at some point during the search process.
If this surprises you, you are already well behind the curve.
Did you notice the news item last month that AT&T has sold its Yellow Pages business to private equity firm Cerberus Capital in an effort to “jettison shrinking parts of its business”? Yellow Pages revenue shrank 30 percent in just the last two years; the fingers are still doing the walking, they’re just walking over to the computer, smartphone or tablet.
Technology has changed consumer behavior forever and whether you spend your time lamenting or embracing this change will determine how successful your law practice will become. The very basics you need to successfully market your law firm today includes:
- A website
- A blog
- A social media presence across all major platforms: LinkedIn, Facebook, Twitter, YouTube, Google+
- Participation on lawyer-centric websites like Avvo, JDSupra, Lawyers.com, etc.
- An email marketing program
- A search engine optimization (SEO) program for all of the above
I know that for many of you, this sounds overwhelming. But it’s certainly no more daunting than running a business, which is what you are really doing, even though they didn’t teach you how at law school.© The Rainmaker Institute, All Rights Reserved