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The Cost of Bad Leads: CallCore Media, Inc. to Pay $2MM to Settle TCPA Class Based on Leads Generated by PHBC Marketing
Wednesday, March 13, 2024

Multi-million dollar settlements are nothing new in TCPAWorld. Indeed they seem to happen every day.

The latest big dollar TCPA settlement involves CallCore Media, Inc. They just agreed to pay two million bucks for allegedly illegal calls.

The class definition is:

TCPA Class: The persons to whom calls were placed by or on behalf of CallCore, whose information was obtained from PHBC and the calls were transferred to CallCore. 

Notice, CallCore didn’t even make the calls it is having to pay for!

So CallCore bought leads from PHBC and now it needs to settle for $2MM–talk about a high CPA.

There are about 67,000 people in the class meaning that the settlement was just below $30.00 per class member–a bit high, unless there were no consent records. In which case this is about right.

Plaintiff’s counsel–haven't looked it up but I’ll bet it was the Wolf–will receive over $650k here. Class members that make claims will probably get about $150.00.

So it goes.

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