Social media is a popular marketing tool used by businesses to reach a wide and diverse audience. Despite its ease of use and utility, social media presents a variety of challenges related to the use and protection of intellectual property. In this webinar, attorneys Laura M. Konkel and Lori S. Meddings will focus on using social media platforms in connection with brand protection and enforcement, managing gripe sites and social media backlash, and exploiting the promotional benefits of social media while minimizing its legal and commercial risks.

We will apply for CLE credit in WI, IL, TX, UT and VA (if applicable).