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How Facebook Graph Search Differs From Google Search

Confused about how the new Facebook Graph Search will differ from Google Search? Here is a simplistic look:

 I would venture to say that this infographic may be a tad harsh with Google – for example, when I Google “best coffee shops” I did get some local listings for coffee shops in my area, but they were just coffee places close to me – not ones that I or anyone whose opinion I care about would necessarily say are the “best” coffee shops. Google also served up some articles from the Huffington Post and other publications for the best coffee shops in Houston and D.C., which I don’t care about.

What Facebook Graph Search is supposed to do for me when I type in “best coffee shops” is show me the places my friends like. That is an endorsement I can use.

See the difference?

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About this Author

Stephen Fairley legal marketing expert, law office management
CEO

Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small to medium size law firms. Over 10,000 attorneys have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute. He works exclusively with attorneys to find new clients fast using online and offline legal marketing strategies and to convert more prospects into paying clients using automated marketing and by fixing their follow up systems.

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