Getting prospects to hire you begins with establishing trust. Since recent research has shown that most people use online searches to look for an attorney, having a website that helps you build that trust is crucial.

Here are some tips on how to use your law firm website to build trust with prospects:

Third-party support. Use testimonials, articles and links to publications and news sites that mention your firm to build credibility.

Show your office. Add photos of your office or building and be sure to include your physical address on your home page.

Highlight personnel. Include photos and bios of your attorneys and support personnel to show prospects who they’ll be dealing with.

Easy to contact. Make it easy to contact you by including a contact form on each page of your website.

Professional design. With so many low-cost web hosting sites with professional design templates available today, there is no reason you cannot have a professional-looking website.

Easy to use. Make it easy to navigate your website rather than trying to impress with lots of flash design.

Update content. Keep your content fresh and relevant. This is especially important for your blog, which includes posting dates. An out-of-date blog says, “We’re out of business.”

Avoid errors. Make sure all the content on your blog is error-free and that you don’t have any broken links.