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How to Follow - and Even Be - the Leader on LinkedIn

Yesterday, LinkedIn announced that you will be able to follow what it calls “the most influential thought leaders on LinkedIn” – people like Richard Branson, Arianna Huffington, President Obama, Gov. Mitt Romney and more (you can see the full list here) – in addition to the news you already follow through industry, companies and groups.

You’ll be able to add your two cents as well, with an ability to comment on their posts and engage the influencers in your area of expertise. You can even share insights you like with your own network.

Think you have what it takes to be an influencer on LinkedIn? You can submit a request to join LinkedIn’s thought leader group or, if they have already noticed you have a following already in groups, blogs and on social media, you may receive an invitation from LinkedIn to join.

LinkedIn is migrating from the simple act of connection to a deeper, richer way to connect and share information on their site – a welcome evolution for this leader in business-oriented social media.

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About this Author

Stephen Fairley legal marketing expert, law office management

Stephen is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small to medium size law firms. Over 10,000 attorneys have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute. He works exclusively with attorneys to find new clients fast using online and offline legal marketing strategies and to convert more prospects into paying clients using automated marketing and by fixing their follow up systems.